The first thing all agencies should be saying to their clients is: hold your nerve.

Yes, we need to prepare for the worst case scenario, but there is a positive future for C4 that is not beyond the realms of possibility, writes David Price.

ITV’s new streaming service comes when the UK AVOD market is ripe for more competition. But the broadcaster needs to answer two important questions.

BVOD and AVOD markets have some way to go before they really represent a significant, attractive, standalone, option for advertisers.