ITVX is a boost that our AVOD market needs to grow

01 Apr 2022 | David Price

ITV’s new streaming service comes when the UK AVOD market is ripe for more competition. But the broadcaster needs to answer two important questions.

Connected TV must change to compete with linear TV

14 Oct 2021 | David Price

BVOD and AVOD markets have some way to go before they really represent a significant, attractive, standalone, option for advertisers.