When publishers choose to host extreme and foul content – with complete editorial awareness – their credentials fly out the window.
ARCHIVE ▸ David Pidgeon
If the outcome of a consultation is closure, the final issue of the magazine will go on sale on 2 April 2019
Sir Martin Sorrell has said his new venture S4 Capital will be defined by speed and a test-and-learn “loop” style marketing as the ex-WPP boss labelled tent-pole campaigns old fashioned.
Demonstrating the growing strength of the UK’s ad industry, the AA has published the sector’s first-ever exports tracker, showing international trade in UK advertising services reached £6.9 billion in 2017.
Oliver Lewis, founder and managing director of the independent agency, told Mediatel that News UK was keen to future-proof its business by investing in a rapidly evolving media sector.
Should we pause to consider whether the decline of the humble billboard is actually good for advertisers? Primesight, Exterion, ISBA and Kinetic look at the problem.
“Piecemeal and inadequate” responses to the failings of online platforms has today seen a House of Lords committee call for new regulatory oversight.
Reporting its year end preliminary results on Friday, chief executive Mark Read repeated his earlier remarks that the first half of 2019 would be particularly challenging “due to headwinds from client losses” in 2018.
The BBC and ITV have announced they are in the “concluding phase” of talks to launch a paid-for streaming service in the UK.
Mediatel understands that some publishers, led by the News Media Association and Newsworks, want to open industry-wide conversations about the use of ABC as a planning and trading currency after the launch of PAMCo last year.