Change can bring uncertainty and there are some that interpret the growth of digital as a nail in the coffin for newspapers – but this is hugely misleading, writes Newswork’s Denise Turner.
ARCHIVE ▸ Denise Turner
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Denise Turner, Head of Intelligence, MPG Media Contacts, says there is still a place for traditional media, and that when it comes to multichannel campaigns, it’s a case of the more the merrier…
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