If we are smarter in the planning stages, we can make our ads work harder, writes Inskin Media’s Dominic Tillson.

Lumping tablet and smartphone reporting into ‘mobile’ is frustrating, but the success of tablets as a platform in their own right will hopefully see things change this year, says InSkin Media’s Dominic Tillson.

Too many advertisers are getting it wrong, so InSkin Media’s Dominic Tillson is getting no nonsense with online pre-roll – and offers advice to ensure ads are remembered positively and record a genuine interest.