Programmatic TV requires new definitions for a brand new medium, says Dominic Finney, co-founder of FaR Partners.

Dominic Finney, director at digital consultancy FaR, says newer trends show how innovation in digital and convergence in media are changing the way media will be planned, bought and measured in the future…

Dominic Finney, director at digital consultancy FaR, on why the mobile experience on Facebook is still fairly flat…

The digital market has been through its period where traditional media brands had seemed unable to make the digital market place viable for their media assets.

Dominic Finney, director at digital consultancy FaR, says it is a priority to show how effective mobile advertising is as a standalone and integrated channel…

Dominic Finney, director at digital consultancy FaR, looks at the changing business models that are arising for the newspaper industry and considers what the long-term models could be.

Dominic Finney, director at digital consultancy FaR, says Facebook at its heart is the most networked company in the world and therefore has the ability to pool the greatest single mass of noise around your brand…

Dominic Finney, director at digital consultancy FaR, says standard ad units remain the bedrock of the majority of digital advertising campaigns – and there is now a strong argument to say that spend in these standard units is set to grow…

Dominic Finney, director at digital consultancy FaR, says with the right strategy media owners with strong brands and clear business models are well placed to thrive…

Dominic Finney, founder and director at FaR Partners, on the role of brand metrics and measurement standards in driving absolute spend growth in digital.