Can Lloyds force agencies to be more operationally and financially transparent, wonders Dominic Mills.

The idea that brands should try to be ‘news platforms’ is nonsense, argues Dominic Mills – and risks breaking the trust that is the ultimate foundation of their success.

Following last week’s consumer magazine ABC results, Dominic Mills wonders how one title is doing so well amid a sea of sales declines.

The Advertising Association’s latest report is a flawed approach if you want to defend the ad industry from attack, argues Dominic Mills.

Like a recluse who decides they have to get out more, the UK’s third-largest media owner has just put on its party frock and hit the town, writes Dominic Mills.

Is the traditional advertising model, based on rational messaging, dead? Dominic Mills gets in tune with his emotions first to find out.

There are changes afoot at Channel 5 and Dominic Mills reckons the broadcaster has Channel 4 in its sights. Can the cheeky runt of British TV overtake its rival?

He knows it’s naïve and wishful thinking, but Dominic Mills wishes that, sometimes, an agency would just have the courage to tell a client that they should not make an ad.

Dominic Mills has a media wishlist for 2015, but what are the odds of any of it actually happening?

‘Optics’, the weasel word made infamous by the CEO of Premier Foods, is going to be a big deal in 2015 – and we will see its effects play out in adland in two ways as the giant supermarkets slug it out to the death.