It seems there are a number of GroupM staff afflicted by fat-finger syndrome, writes Dominic Mills as he looks at the latest legal spat to engulf adland – plus: why Nurofen is absolute testament to the power of branding.
ARCHIVE ▸ Dominic Mills
The UK, and London in particular, has established itself as an alternative tech centre to Silicon Valley or the Boston/Harvard cluster – but Brexit undermines everything, writes Dominic Mills
So much of what Cannes has become is an existential parody, writes Dominic Mills – but there is just enough creativity with real purpose at its heart to (almost) balance the books
No one has come out of the ANA rebates probe with much credit, but there has been a distortion of such magnitude that it threatens its credibility, writes Dominic Mills
Dominic Mills wonders whether the latest cross-industry talking shop trying to remedy ad-blocking is all hot air and no action
In the 16 years RKCR/Y&R has handled the M&S account, its performance has pretty much gone sideways. Dominic Mills wonders where it all went wrong
Dominic Mills would bet good money that there would be fewer splits between clients and agencies if only they would get sloshed together more often – plus: a planner to make you squirm, and Radiocentre’s excellent new campaign
At last, it seems the pendulum that says video is the future may be swinging back, writes Dominic Mills.
There is nothing marketing can learn from Leicester City’s Premier League win, writes Dominic Mills, so quit trying – plus: the rise of advertising mimicry and the threat to creativity
The one thing media owner trade bodies should avoid is picking fights with other media, writes Dominic Mills.