As Twitter aims to increase ad revenues by allowing brands to ‘retarget’ sponsored tweets to its users, QUISMA’s Ellie Edwards-Scott looks at the impacts – and pitfalls – for brands.

The significance of social signals – a like or a dislike on Facebook; a tweet or a retweet – has been fiercely discussed among SEO experts for quite some time, but the debate is divided by one question: what influence do social signals have on the indexing in search engines, such as Google? By Ellie Edwards-Scott, MD UK Quisma.

Three new approaches are making online marketing campaigns more efficient and effective – and when all three are combined intelligently, the effectiveness increases exponentially.

Ellie Edwards, MD at QUISMA: Now that the dust has slightly settled on the D-Day of 25 May, let’s take a look at the effects that the EU e-privacy directive has had within Europe…

Ellie Edwards, MD at QUISMA, says performance marketing offers clients better ways to make their online spend work harder…