Sky IQ’s new viewing panel is providing data from more than 500,000 Sky homes across the UK – so what insights can we take away? Using one of the most talked about shows on TV today, Emma Holden explains all…

Are the days of linear TV really numbered? Sky IQ’s Emma Holden is not so sure – and argues that traditional TV has actually adapted incredibly well to the increasing disruption in the media landscape…

The obsession with quoting numbers with trails of zeroes behind them has long been part of the web’s preoccupation with counting things – but as TV campaigns head down the same path, how do we make sense of the numbers?

Sky IQ’s Emma Holden explains why there is no need to choose between long-term communications and short-term wins when it comes to TV advertising.