Partner content: There are more people than ever to probe under the hood and make the programmatic media ecosystem more transparent, argues Pubmatic’s Emma Newman.

In the wake of Covid-19, PubMatic’s Emma Newman looks at how to safeguard and grow OTT and CTV advertising revenues.

Display advertising is growing 18% annually in the UK, but what’s less well known is the increasingly important role that auction types are playing in the prices being paid, writes Emma Newman.