Placing the emphasis on qualities we seek and taking the time to explain what we mean by them, could make for a more appealing job description.

While it is going to be tough, this period of high inflation could provide the opportunity to explore desperately-needed models of consumption.

What does the greatest challenge of them all mean for media strategy, asks Havas Media Group’s chief strategy officer

Collaboration is needed more now than it has ever been before, writes Havas Media Group’s chief strategy officer.

Greater diversity of thought is critical to the future of media strategy, warns Havas Media Group’s CSO.

Media strategy is more complex than it used to be and there is a greater need for agencies to differentiate themselves, writes Eva Grimmett

There are three issues strategy faces: structure and remuneration, perception and diversity, warns Havas Media’s Eva Grimmett