Over 50s make up a large proportion of UK society and household consumer spending, but less than 7% of advertising workforce. So why do we not see more of them in our teams and what are we missing out on?

For a legacy medium like out-of-home, there are a number of crucial factors to consider when gearing up for an automated future, writes Posterscope’s Glen Wilson.

The rise in weather-activated ads shows how the barriers to real-time campaigns are finally coming down, writes Glen Wilson, managing director of Posterscope.

As the UK prepares for the one of the biggest shopping days of the year, Posterscope’s Glen Wilson looks at how retailers can use out-of-home to really reap the rewards.