Any improvements in measurement should be welcomed. But what if Barb’s development does more harm than good? Does reporting on just 200 channels actually say anything?

Video is heading down two paths: a short vertical market, where content is produced at low cost and driving vast engagement, and a premium long-form market that can be effectively monetised.

The video platform is targeting the big screen — and watch time has become the number one predictor of channel revenue.

Graham Swallow, head of data and technology at Little Dot Studios runs the rule over two competing social video platforms