Marketing’s focus only on the younger generations and their behaviours means we are missing the full picture of digital changes across all age groups.

A hybrid working policy is not enough, we need to keep talking about workplace inequality to make positive changes, says Hannah Johnson, global executive director at Blue State. 

Is it right for brands to be framing serious discrepancies as light-hearted social content? Blue State’s London managing director, Hannah Johnson, takes a look.

Hannah Johnson looks at how the long tail of small to medium-sized businesses can evolve their advertising strategies to reach consumers outside of the social media platform.