The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.

Advertising is a powerful tool in helping reframe what we should aspire to. How can brands promote sustainable behaviour even when they’re not promoting sustainable products?

When brands spend big on sponsorship, the sums involved can make them cautious. But they should use this opportunity to challenge their current business models, Hannah Mirza explains. 

Programmatic is a major source of advertising’s carbon emissions, but it doesn’t have to be this way. A new approach can bring both sustainability and commercial benefits.

The annual festival has drawn criticisms for its carbon impact, but we can all play a part to ensure this is our most “responsible” Cannes Lions yet.

Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future.

Remember 2017’s headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.

The new EU directive forces marketers to stop misleading buyers and do the hard work in becoming more sustainable.

Selective sustainability action on media and marketing supply chains looks like greenwashing. Let’s go further.

In a new column, the Responsible Marketing Agency’s founder wants to deliver some home truths and help to debunk some myths about sustainability in media.