Employers must consider not only how they retain working mothers, but how they ensure that women keep progressing while reducing the pay gap.

Our industry often forgets the end experience of the very people we’re trying to target, warns the7stars’ head of insight and analytics Helen Rose

Helen Rose, head of insight & Analytics at the7stars identifies three mindsets that are defining UK levels of engagement in the experience economy as we emerge from lockdown

Helen Rose shares findings from a new study looking at the enablers and obstacles to creating a great place to work – with a focus on women versus men.

the7stars’ head of insight and analytics, Helen Rose, explores the appeal of looking back and how it can provide a direct line for brands to connect with consumers.

Just because we can’t measure how big it is, doesn’t mean we should ignore it, says the7stars’ head of insight Helen Rose. But where to start?

The industry likes to talk about transparency in media – but less so when it comes to media research, writes the7stars’ Helen Rose. It’s time to change that.

We must reframe the working mum experience, writes Helen Rose.

Helen Rose, head of insight at the7stars, discusses the findings of new research uncovering what the new world of filter bubbles means for brand discovery.

Algorithmic filtering is now orchestrating our entire lives. Helen Rose asks what impact this will have on brands.