Not all impressions are equal and different touchpoints generate varying levels of effectiveness. But how often do brands take all of these factors into account? This is where super touchpoint planning comes in.

Partner content: Jicmail’s director of data leadership and learning lays out the key learning from its recent Future of Media session with VirginMedia02.

Partner content: The Response Rate Tracker builds upon a raft of work that Jicmail has conducted in the effectiveness space over the last few years.

Partner content: Is direct mail really the way to grab the attention of young people, as Rory Sutherland claims? JICMAIL’s Ian Gibbs delves into the data to find out

Sponsor content: The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix, writes Ian Gibbs.

Sponsor content: There is always a place for a new media planning currency, writes Ian Gibbs – especially one that helps stretch client budgets further than ever when it comes to driving positive business outcomes.