The collaboration aims to authenticate demographic profiles of audiences across Ozone’s view of online reading behaviours.

A new DCMS report has found linear TV viewing time will decline to a 25% share by 2040.

The broadcaster is anticipating a year-on-year fall due in part to fewer bookings as a result of uncertainty in the lead-up to the UK budget.

Wavemaker helped William Hill sponsor football docu-series Gaffer, supporting the campaign with a multichannel media plan aimed at extending the brand’s reach beyond game day.

Sports viewership grew six percentage points quarter on quarter, while ad-supported streaming services received an 8% bump in subscription in part thanks to interest in the Olympics.

It recognises organisations that demonstrate a commitment to fostering positive mental health and wellbeing for staff.

The survey of 80,000 Brits aims to track demographics, media behaviours, subscriptions (including SVOD ad tiers), product preferences and more.

The news brand’s US audience has reached 41.4m at a time when several UK publications have sought to capitalise on election year reporting.

Time frame of reporting issue spans a period in which linear viewing has declined considerably, meaning “every penny counts”.

Jack Benjamin speaks with Pinterest performance VP Matt Crystal about AI performance tools, Pinterest’s lower-funnel strategy and why social media needs to become less “toxic”.