ITV’s business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.

Total box office for the UK and Ireland exceeded £60m, thanks primarily to Tim Burton’s Beetlejuice Beetlejuice.

The news comes a week after the storied newspaper transitioned from a daily to a weekly.

A panel at The Future of Media Manchester considered the need for TV to lean further in to data and performance to be more competitive for media budgets.

Voxi’s summer campaign was framed around turning chicken boxes into phone stands to beat greasy screens and appeal to young social media users.

At Amazon’s London upfronts event on Wednesday, the retail and streaming giant revealed Prime Video’s UK audience reach, new ad formats and investment in live sport.

The tech platform has launched a product in beta called Moments to enable publishers to place vertical videos into articles.

At Pinterest Presents 2024, executives showed off new AI solutions for advertisers and urged brands to support both business and moral values by moving spend away from the online advertising ‘duopoly’.

Commercial radio maintained an 84% share of listening among commercial accessible audio hours, according to latest Rajar Midas data.

Immediate is rethinking how it defines first-party data to offer not just targeting based on audience insights but “next-generation” contextual capabilities.