A new sustainability pillar has also been added to the framework.

A greater number of marketers cut spend in audio, video, OOH and publishing in Q4, according to the latest IPA Bellwether Report. 

AMI will look to provide exclusive benefits for member agencies and foster closer ties with mutually relevant media owners.

The ASA and CAP are revising guidance on the LHF ad ban to reconsider whether brand advertising could fall within the scope of restrictions outlined by the law. Autumn planning is likely to be impacted.

Jack Benjamin hosts a panel of video researchers to unpack what is behind a “view” and how advertisers can cut through to increasingly attention-poor audiences.

Analysis: X’s new UK MD is likely to be tasked with addressing brand-safety concerns, staving off competition and convincing brands that X is indispensable in media plans.

The acquisition steps up competition with rival Global, which moved into OOH in 2018.

StackAdapt used CTV, online video and display activity to raise the profile of Mubi’s platform as well as that of its theatrical releases.

Meta’s changes to its content moderation policy have sparked renewed concerns over brand safety. But analysts and strategists don’t expect brands to boycott.

Comcast’s new premium video ad solution follows a consensus over TV’s need to better compete for small and medium-sized businesses’ ad dollars.