The release comes as research projects launched by the marketing body found that trust in national news brands is higher than social media, leading to greater ad effectiveness.

An assessment by Scope3 has found direct digital ad inventory like Teads’ greatly reduces emissions from digital advertising.

In brief: S4 Capital CEO Sir Martin Sorrell revealed he had a successful keyhole surgery to remove a tumour in February.

The creation of the task force follows Italy’s decision to ban ChatGPT earlier this month.

Max will combine the offerings on HBO Max and Discovery+, with three price tiers for users to choose from.

The figures represent a 32.5% increase in year-on-year growth, a significant rebound from the pandemic. The US remained the top recipient with £3.9bn of value.

The move comes as executives for Warner Bros Discovery are expected to reveal details about the new streaming service, ‘Max’, on Wednesday, writes Jack Benjamin.

In brief: NewsGuard will test chatbots’ performance in promoting or rejecting misinformation, with prompts drawn from a proprietary catalogue of more than 1,200 false narratives.

In brief: Microsoft says its goal is to “drive more traffic to publishers in this new world of search”.

Publishers have had potential revenues from their IP stolen from tech vendors, their trade bodies allege, and the problem may only become bigger with the rise of AI, writes Jack Benjamin.