In brief: Louis Vuitton has taken over the façade at Harrods as part of a broader OOH campaign planned by Publicis Media Luxe.
ARCHIVE ▸ Jack Benjamin
Paid advertisements and social media posts spreading false or misleading claims about the climate crisis spiked in the lead-up to and during COP27 in November.
Krichefski will be responsible for managing GroupM’s business strategy, operations, and growth across EMEA and the UK.
Total marketing budgets were revised upward 2.2% in the IPA’s latest Bellwether report, led by a return to growth for main media marketing.
In brief: Adrienne Carter joined The New York Times in 2010 and most recently worked as its Asia editor since 2019.
Ad impression match rate also increased nearly fivefold from just 12% in 2020 to 58% in the latest study.
The first of a series on British newsbrands’ expansion into the US. Reach’s chief digital publisher discusses its upcoming US launch.
In brief: BBC Radio 2 host Ken Bruce is leaving after 31 years to join Bauer Media’s Greatest Hits Radio.
In brief: the rights deal comes as part of a new joint partnership with the European Broadcasting Union (EBU) and Warner Bros Discovery.
‘The Week’ founder discusses his start-up newsletter publication and the editorial strategy behind creating a news digest