CTV is being embraced by younger users, but live sports and breaking news remain popular on linear.

The trial begins in October and will be carried out by the organisations’ mutual data-collecting partner Ipsos.

EssenceMediacom’s chief strategy officer and head of media science and modelling join Jack Benjamin to explain how advertisers are spending three times more on paid social than is optimal.

The Media Leader tested the feature using a variety of text and links, and found it delivered real-sounding and reasonably accurate results.

A private event held in London this week aimed to highlight the tools available to parents to better manage the behaviour of their children online.

The platform has lost over $5bn in brand value since Elon Musk’s purchase and rebrand.

Jack Benjamin and Omar Oakes discuss the major media and advertising stories of recent weeks following a brief summer hiatus.

Ahead of the inaugural Future of Media Manchester event, industry leaders share why brands should look to the north when considering agencies and strategies.

According to an IPA report, this suggests the impact of SVOD is ‘less significant than previously imagined’.

Three-fourths of UK adults say they consume sport-related content via broadcast TV, the largest of any media channel, while more than double say they watch via streaming.