Interview: The DMG Media vice-president explains why MailOnline has belatedly begun to embrace long-form video on YouTube and speaks about why direct traffic has become increasingly rare — and valuable.

The lawsuit, filed in August, led to the dissolution of the Global Alliance for Responsible Media. Critics say Unilever’s settlement is akin to kowtowing to a bully.

Analysis: WPP’s partnership with Roblox is an admission that gaming strategy has lagged changes in consumer behaviour.

As Google awaits a verdict on its adtech trial, business analyst Rocco Strauss considered options for the future of its adtech business, including what a forced break-up might look like.

Croud chief strategy officer Avinash Kaushik passionately argued that the vast majority of current media planning practices fail to focus on outcomes.

Exclusive: Louise Crosby, Owen Griffiths and Dan Petrie will replace Ben Walmsley, who moved to parent News UK in the summer.

The broadcaster saw linear ad revenues drop 16% in 2023. Digital revenues grew 10%, but investment in C4’s digital transition led to a record deficit of £52m.

New York Sun owner emerged late in the bidding for Britain’s storied newspaper. Here’s what to know about the anticipated acquisition.

The social video giant has unveiled a new AI-powered suite, measurement tools that “correctly” value TikTok’s contribution to outcomes and an expansion of its Out of Phone initiative.

UK broadcasters have struck a deal with Amazon to bring their free combined streaming platform to Amazon’s smart TVs.