The AA taskforce’s first report urges advertisers to learn about AI tools at their disposal while cautioning about the need to do so with safety and legality in mind.
ARCHIVE ▸ Jack Benjamin
Co-founders Stephen Colegrave and Peter Jukes still believe in the advantages of print. The pair discuss a new culture edition under consideration and taking on the US market.
Analysis: Tech and social media companies offer certifications as a way to help improve agency relationships.
The ChatGPT developer is throwing its hat into the search ring and says it wants to work with publishers to improve the product. But how friendly will this tool be when it comes to referral traffic?
Analysis: The NBA has tripled the value of its TV rights despite declines in viewership, as live sports have become increasingly important to broadcasters and streaming companies.
In Alphabet’s earnings call, CEO Sundar Pichai described the importance of its AI strategy to drive continued business growth, even as the tech giant warned of forthcoming challenging comparables.
Google’s announcement that it would not be deprecating cookies after all has been met with a mix of surprise and furore, but stakeholders say post-cookie solutions are going ahead.
In Wednesday’s speech, King Charles outlined the priorities of the new Labour government. Media trade bodies reacted positively, but urged the government to provide more clarity on plans to tackle AI and HFSS.
Reporters Jack Benjamin and Ella Sagar look at the stories that mattered most in media and advertising this week, including coverage of the Euros and takeaways from the latest IPA Bellwether.
A new consortium of influencer marketing trade bodies wants to better collaborate and standardise the industry, including by improving ad disclosures and addressing the growth of ‘kidfluencers’.
