YouTube’s ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.

The company reported revenue growth of 21% in Q1, helped by 85% growth in smaller advertisers using the platform.

A World Media Group panel in London discussed how AI has the potential to upset the status quo, even though progress is slower than expected.

While 50% of 18-34s say they trust advertising, just 39% of 35-54s and 22% of those aged 55-plus agree, according to AA research.

An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.

Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.

Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?

The integration will include reports against more than 500 audience segmentations across the video-sharing platform.

The Wall Street Journal, along with sibling titles Barron’s and MarketWatch, will join the UK publisher alliance.

Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.