On the day of its sixth anniversary, Ozone, the digital advertising platform for premium publishers, has been found by PwC to have demonstrated effectiveness in cookieless environments.

The tool enables publishers to easily check their carbon output so they can adapt to improve their sustainability scores.

A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.

Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general’s global fossil-fuel ad ban proposal and more.

Publishers have been emphasising the importance of a strong newsletter strategy to drive traffic as search and social become less reliable. But new AI features could put that model at risk.

Global ad expenditure growth this year has been upwardly revised to 7.8%, while the market is expected to surpass $1tn next year.

Year-to-date box office revenue is now tracking 9% behind the equivalent period last year amid a relatively weak film slate and disappointing performance from a number of titles including Furiosa.

The UN secretary-general called for a global ad ban on fossil fuels, but the ad industry remains sceptical.

Total Media Group’s CEO and chairman discuss how Brexit accelerated the need to join forces with a European agency and why internationally ambitious indies require scale to succeed.

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.