Reporters Jack Benjamin and Ella Sagar look at the stories that mattered most in media and advertising this week, including coverage of the Euros and takeaways from the latest IPA Bellwether.

A new consortium of influencer marketing trade bodies wants to better collaborate and standardise the industry, including by improving ad disclosures and addressing the growth of ‘kidfluencers’.

The IPA Bellwether Report revealed “vim and vigour” regarding UK businesses’ intention to expand marketing spend, according to director-general Paul Bainsfair.

Across Reach publications, 45% of Euro finals coverage and 56% of semi-final coverage was blocked from receiving advertising, having been wrongfully deemed “not brand safe”.

The solution connects telco partners, publishers and brands through a first-party data identifier to deliver audiences that have provided consent for marketing purposes.

Analysts explain why the presumed Vivendi offshoot could be a good fit with the London Stock Exchange and how the capital has moved to attract more investment.

King Charles delivered a message to News Media Association members to mark the 10th anniversary of the organisation.

A case study by GroupM, PubMatic and SeenThis found the campaign reduced carbon emissions through making the digital supply chain more efficient.

The start-up is launching a Chrome extension that would replace banner ads on publisher websites with personalised notifications about musical artists. The AOP recommends publishers give the solution a look.

Analysis: The Feast app, which requires a paid subscription to access, appears modelled akin to NYT Cooking.