The share of women and non-White employees and C-suite leaders increased across the IPA’s member agencies in 2022.
ARCHIVE ▸ Jack Benjamin
In brief: the new branding will place BT Sport closer to Warner Bros Discovery’s existing stable of live sports brands.
In brief: the former Daily Mail and BuzzFeed exec will succeed Zillah Byng-Thorne, who announced her intention to stand down last September.
Print and digital magazine circulations largely receded in 2022 amid the cost-of-living crisis and a return to pre-pandemic habits.
In brief: the UK publisher is actively exploring uses for ChatGPT for local and non-local coverage.
Over 6 million people in the UK and nearly 59 million people in the US use social media influencers on TikTok, Instagram, and Facebook for health information.
In brief: NatWest CMO Margaret Jobling will chair a new IPA scheme to incentivise agencies to take steps to ‘foster an effectiveness culture’.
In brief: Redditors’ own response to the news has been broadly negative, with many users expecting a worse user experience.
In brief: the feature will no longer be available beginning 16 March.
In brief: The digital advertising network has announced a new turnkey ecommerce offering aimed at premium publishers.