In its capital markets day statement, WPP unveiled a four-pronged strategy to deliver growth and improve margins, in part through capturing “opportunities in AI”, but said it would be hit by £125m in restructuring costs in 2024.
ARCHIVE ▸ Jack Benjamin
Analysis: The company is rehiring content moderators ahead of a likely grilling in front of US Congress, but talent may come at a shortage.
Analysis: BeReal is launching features aimed at attracting brands and celebrities to the platform. Will advertisers care? And will users loathe an influx of attempts at “authenticity”?
Columnist Nick Manning returns to the podcast alongside host Ella Sagar, editor-in-chief Omar Oakes, and reporter Jack Benjamin to discuss the latest results from Netflix and Omnicom’s recent acquisition of Flywheel.
The move continues the digital-first media agency’s acquisition spree in recent years and expands its APAC footprint.
Acast founders Karl Rosander and Måns Ulvestam are looking to popularise a pay-per-article model in Europe and beyond – and believe they have the tech to do it.
Jolt Digital founder and CEO Sebastien Lepez discusses a new initiative to turn job cuts into a positive opportunity for skilled media workers.
While the news industry faces many challenges, the biggest threat is advertisers’ lack of support, says Jamie Credland.
Bates will lead a team of commercial specialists focused on delivering print, digital and event revenues for Bauer’s publishing brands.
The UK operation will be headed by former Index Exchange senior director Sara Vincent.
