New research from IPC Innovator has revealed that sampling of beauty products in consumer magazines can increase product awareness, the chance of readers trying a product and the likelihood of further sales.The research, conducted in collaboration with advertising consultancy Sampling Innovations, consisted of telephone interviews with 1,000 Marie Claire readers and established key differences between… Continue reading IPC Reveals Power Of Sampling In Magazines

The Broadcasters Audience Research Board has announced a new tier to its data, with the creation of a new Lifestyle Insights survey to provide more information about viewers to advertisers and broadcasters.The new survey will add hundreds of additional characteristics about the behaviour, spending and lifestyle of its viewing panel to BARB’s existing data, enabling… Continue reading BARB Launches Lifestyle Survey To Enrich Ratings Data

Fledgling television and broadband provider, HomeChoice, has unveiled a massive £2 million marketing campaign designed to dominate London’s outdoor, print and radio media throughout September and October in an attempt to boost its subscriber base in the capital.The campaign will begin next week with 48-sheets and 25% ownership of all tubecard panels on London Underground.… Continue reading HomeChoice Unveils Campaign To Dominate London’s Media

Classic FM has announced the promotion of Giles Pearman to the role of marketing director as it gears up for the next stage of its million pound advertising campaign, utilising 33 fully-branded taxis in and around London.Pearman, who joined Classic FM from FMCG giant Unilever in 1999, will now become the station’s first dedicated marketing… Continue reading Classic FM Appoints Marketing Chief Ahead Of Ad Drive

Emap Advertising has signed Virgin Mobile as the exclusive £1 million sponsor of Kiss 100’s Bam Bam Breakfast Show, running for a full year and featuring unprecedented coverage for the mobile phone giant.The deal will see Virgin integrated closely with the breakfast show’s content, providing on-air promotions, tactically linked news and gossip tags, weekly listener… Continue reading Emap Signs Virgin For Kiss Breakfast Show Sponsorship

The Daily Telegraph has secured Clinique Skin Supplies for Men to sponsor a series of weekly feature spreads focusing on streakers, bad refereeing decisions and dodgy facial hair.The innovative six-figure campaign begins in the Telegraph‘s sport section on 6 September and runs until 4 October with an emphasis on memorable sporting moments and a focus… Continue reading Telegraph Scoops Clinique For Sporty Skincare Promotion

Confidence in the outdoor advertising sector continued to go from strength to strength in the second quarter of this year with revenue increasing by an impressive 14.2% year on year to £211 million, according to new figures released this week.The latest data from the Outdoor Advertising Association reveals the second highest ever quarterly revenue for… Continue reading Outdoor Adspend Climbs By 14% In Second Quarter

UBC Media, the UK’s largest independent radio production company, has announced details of a development agreement with Channel 4 to create a radio station from the company’s existing Oneword digital radio station.In a statement this morning, UBC stated that it had agreed to work with Channel 4, as well as with third party companies, to… Continue reading UBC Announces Plans For Radio With Channel 4

Sky One will receive an extensive revamp this autumn as its on and off-air branding is updated with a range of new idents and a new logo designed to coincide with the launch of the broadcaster’s new schedule.A spokesman for Sky One confirmed that the new branding would accompany Sky’s high-profile new acquisitions. He said:… Continue reading Sky One Gets Facelift In Time For Autumn Schedule

Sky One has announced that its all new autumn schedule will focus on ‘distinctive, high quality and high concept’ programming as the broadcaster shuns previous lowbrow offerings and moves to clean up its image.The starring role in Sky One’s schedule will once again go to American imports with HBO’s historical drama Deadwood being hyped as… Continue reading Sky One Cleans Up Schedule In Bid For More Viewers