The seemingly unstoppable rise in text messaging continued during March with levels reaching an unprecedented 2.1 billion for the month, according to the latest figures from the Mobile Data Association.The research shows that March’s figure represents an increase of 80 million person to person text messages on the previous month and a notable 25% rise… Continue reading Text Messaging Reaches Record Levels In March

The BBC has secured FMCG giant Masterfoods as the sole advertiser in forthcoming cookery magazine, Easy Food, the third title in BBC Worldwide’s “Easy” range.The new magazine, targeting those wanting straight forward advice and inspiration for simple meals, will feature display ads, advertorials and editorial from pasta masters Dolmio, making the brand the only advertiser… Continue reading BBC Food Mag A Tasty Option For Dolmio

Channel 4 chief executive, Mark Thompson, has criticised ITV for neglecting its public service remit and has attacked media regulator Ofcom for failing to bring the broadcaster to account.Thompson claims that ITV will not be able to support its current public service obligations and argues that Ofcom has absorbed the pessimism of previous regulatory bodies.… Continue reading Thompson Attacks ITV For Neglecting Public Service Remit

Nearly half of all UK Households now receive digital television and are prepared for the Government’s plan to switch of the existing analogue signal by the end of the decade, according to new research carried out by Ipsos-RSL.The research highlights the continued popularity of Freeview, which has pushed digital television penetration up by 7% since… Continue reading Half Of UK Homes Ready For Digital Switchover

Wordwide book publisher Penguin has signed Viacom Outdoor’s Impact team to flood London Underground with fake dollar bills in a quirky ad campaign for Dave Eggars’ latest novel.The book, entitled You Shall Know Our Velocity, centres around two friends travelling the world to give away $38,000 and the campaign faithfully reflects the plot featuring six… Continue reading Penguin Books Viacom For Offbeat Ad Campaign

The BBC appears to be on the brink of escaping unscathed from a wide-ranging Government investigation into the impact of the Corporation’s £111 million internet services on the commercial marketIt is understood that a review currently being conducted by being former Trinity Mirror chief executive, Philip Graf, into the BBC’s operations will be published within… Continue reading BBC To Emerge Unscathed From Online Review

ITV has completed its take-over of the recently rebranded ITV News Channel with the acquisition of NTL’s 35% stake in the rolling news operation.The channel currently enjoys an average audience of 2.4 million viewers every week and features a range of high-profile presenters including Mark Austin, Mary Nightingale, Alastair Stewart and Angela Rippon.The channel, available… Continue reading ITV Gains Complete Ownership Of News Channel

Stadium advertising company SportsRevolution has poached Maiden Outdoor’s regional sales manager, Anthony Robertson, to take the newly created position of head of sales with immediate effect.The company, recently rebranded from MZUK, is the UK’s largest supplier of stadium advertising having recently secured the contract to sell space at the Millennium Stadium in Cardiff, which is… Continue reading SportsRevolution Poaches Sales Manager From Maiden

BSkyB’s plans to begin measuring satellite television viewing with an audience panel four times the size of that currently used by BARB has received a warm response from many senior industry figures.The new panel will be largest of its kind in the UK and will comprise 20,000 households, compared to just over 5,000 for BARB.… Continue reading BSkyB Initiative Drives Audience Measurement Forward

BT has this week launched extensive trials of new technology designed to significantly reduce the cost of bringing high-speed broadband internet access to remote rural areas and small villages.The telecoms giant claims that its latest trial could result in 1 million more UK homes being able to access broadband internet services. This would be achieved… Continue reading BT To Boost Broadband Up-Take With Long Distance Trial