James Papworth, marketing director of the Professional Publishers Association (PPA), on magazines and their digital revolution…

Ahead of MediaTel Group’s ‘Future of Consumer Magazines’ seminar this week, James Papworth, group marketing and strategy manager at IPC Media, dissects the market post-ABCs and looks at what’s on the menu for the future…If there’s one subject that over the years has graced more pages of more magazines than any other then I suspect… Continue reading ABCs: What’s Cooking This Time Around?

Ahead of MediaTel Group’s sold-out ‘Future of Consumer Magazines’ seminar, James Papworth, group marketing and strategy manager at IPC Media, discusses how magazines are securing their future by evolving into multi-media brands…I work for IPC Media and in a little over two months I will be leaving my desk at Kings Reach Tower, which IPC… Continue reading The Future of Magazines

James Papworth, marketing and strategy manager at IPC Media, discusses the current health of the magazine market in the wake of last week’s ABCs…There are 3,366 magazines registered at the Periodical Publishers Association (PPA), more than ever before, which pretty much means that there is a title for everyone.A few years ago, in the days… Continue reading Reflections On The ABCs

Pre-testing the effectiveness of ad campaigns should be high on the agenda of marketers, according to IPC Prospector’s ad marketing manager, James Papworth, who explains the importance of trial runs in the production of promotional activity…What was the last thing you bought without trying it out first? A new variety of ready-meal perhaps, or a… Continue reading Testing Times