Society defines masculinity and marketers are part of an ecosystem that saturates men with content that perpetuates confusing, old-fashioned stereotypes of male identity.
Jane Ostler
Jane Ostler is EVP, global solutions marketing and thought leadership at Kantar. She leads marketing for Kantar’s brand, media, creative, innovation, analytics, AI and CX solutions, and runs a programme of original research and content including The Blueprint for Brand Growth, Kantar’s Creative Effectiveness Awards, Media Reactions, Marketing Trends and many other pieces, based on Kantar data. She hosts Kantar’s Future Proof podcast and is a frequent public speaker and media commentator. Before Kantar, Ostler led the creative and media digital units at Ogilvy, Mindshare and JWT as well as a spell in early-stage venture capital. She was also client side at Digital UK, owned by the BBC and commercial broadcasters, that led the UK’s successful switchover from analogue to digital TV. Ostler has also held the role of communications director at Digital Radio UK.
LATEST ARTICLES
The UK government’s AI push is a timely opportunity for businesses to rethink marketing by focusing on building the skills needed to integrate the technology effectively.
Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler.
While media attitudes and behaviours differ between generations, new research shows many of the elements they value most in advertising are remarkably similar, writes Jane Ostler.
The volume of branded content will continue to grow because UK consumers simply don’t like ads, writes Jane Ostler.
Social media and search data can be informative for brands, but only if they can find meaning in the billions of datapoints, writes Millward Brown’s Jane Ostler