Kinetic WW’s head of insight, Jennie Roper, delves into the science behind Black Friday media strategies and explains how OOH advertising can be used to boost campaigns.

There is now an opportunity for brands to use messaging to shape future consumer purchasing behaviours, writes Kinetic’s Jennie Roper.

How do you achieve the optimum exposure for an out-of-home campaign? An understanding of some behavioural science is a good place to start, writes Kinetic’s Jennie Roper.

Case study: Behavioural science can make your advertising campaign fly, writes Jennie Roper, head of insight, Kinetic UK.