Our connectivity has moved from desktop, to mobile, to wearables and now potentially into our bodies. Jeremy Pounder explores what this might mean for brands and marketers.
Jeremy Pounder
After graduating with a degree in History from Cambridge University, I joined Y&R Media (now MEC) as a strategist. After three years there, I made the move into research and joined the Starcom Intelligence Unit. I joined Mindshare’s Business Planning team in 2007 specialising in consumer insights around new media behaviours. I currently run our future_medialab research programme which aims to assess the opportunities around emerging media and technology, and to help invent the future of media for our clients.
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AI interfaces and chatbots could be revolutionary for brands – but only if they strike the right balance between human and machine interaction, writes Mindshare’s Jeremy Pounder