Jessica Hallsworth, senior research executive, GfK NOP Media, says Google and YouTube actually support TV, providing extra viewing opportunities and hype rather than taking opportunities away…

Jessica Hallsworth, senior research executive at GfK, on the value of event sponsorship…

The release of The Social Network in cinemas earlier this year has once again brought Facebook into the limelight, with countless people discussing the advantages and disadvantages of letting everyone into your life and numerous people ‘just wanting to see what all the fuss is about’.