John Billett suggests a new criteria for judging the real effectiveness of campaigns entered for industry awards.

In response to Raymond Snoddy’s article ‘At best Sky News will stumble along in its current mode’, John Billett, CEO at Johnbillett.com, says the law of unintended consequences has never operated more potently.

In response to Jim Marshall’s TV Summit write-up John Billett, director and owner of Johnbillett.com, says the operation of agency deals means CRR acts as a barrier to entry for smaller buyers and as a protection for the larger agency…

In response to Derek Jones’ Standing out in a world of TV clutter article, John Billett, director and owner of Johnbillett.com, wonders why so many media businesses fail to market themselves…