Jon Walsh is an international speaker, educator and strategist on Blockchain as an enabler for transforming business models. Jon specialises in enterprise scale business model transformation projects where Blockchain technology enables business models, strategies and efficiencies which previously were not considered possible. Jon is a partner at Blockchain Rookies, and former advisor to two Blockchain adtech startups. He has had a 20+ year career as an entrepreneur and angel investor covering multiple aspects of digital media and adtech including premium brand sales, mobile, video, programmatic, in-image and international. Jon is a published author, contributing to the successful Understanding Digital Media series of books, as well as being a regular contributor to CIty AM and CoinRivet.com on the topics of Blockchain and cryptocurrency, Jon’s breadth of experience gives him a unique perspective when providing actionable insights and strategic direction.