MediaCom’s UK CEO explains how the media agency is setting targets for teams – not just across the business.
Kate Rowlinson
Kate is CEO of MediaCom UK and has been part of the MediaCom family for ten years. Having worked across EMEA and APAC regions, she brings a wealth of global experience; as well as her passion for the People First culture.
Embodying this, Kate is dedicated to supporting female talent within not only MediaCom but the industry as a whole. She sits on the Stella Advisory Board – WPP’s women’s leadership group set up to increase the number of women in senior executive roles across the group – while also acting as a mentor on GroupM’s 50:50 programme - which aims to achieve an equal gender split at an executive level.
A graduate of the University of Leeds where she studied English, Kate has worked across several MediaCom roles, from Head of New Business & Marketing for the EMEA region where she led successful global pitches for eBay Europe, Danone and the global Mars business, to her responsibilities as Managing Director of EMEA.
Before becoming UK CEO, Kate expanded her responsibilities to Managing Director of the Worldwide Hubs, specialising in service capabilities across the different regions, as well as unifying client servicing. In this role, Kate worked closely with regional leadership teams across EMEA, North America, Latin America and APAC.
In 2016 she was named an Agency Innovator by The Internationalist and was selected to join WPP’s X-Factor programme for talented women.