Content might be the latest buzzword in marketing – but can the same be said for the world of media? By Kayvan Salmanpour, vice president international, NewsCred.

Content marketing is becoming an increasingly important part of brand strategy, so how can we measure its return on investment? Kayvan Salmanpour, international vice president of NewsCred, offers his best advice.

NewsCred’s head of international, Kayvan Salmanpour, takes a look at how content marketing is evolving on both sides of the pond, and what changes we are likely to see over the next year…