Video games have evolved dramatically since the days of Pong and Space Invaders, as has the advertising contained within the formats. Kieron Matthews, head of marketing at the Internet Advertising Bureau, examines the rise of the media and its potentially massive benefits for advertisers…Video games have come of age in the past 10 years. Many… Continue reading Press Space Bar To Begin

Head of marketing at the Internet Advertising Bureau, Kieron Mathews, discusses why digital creative and media agencies need to find a way to work together to generate more effective campaigns…There’s a lot of talk of communications convergence these days – from hardware like telephones to music, TV and online, through to agencies championing convergence in… Continue reading Digital Creatives Need Creative Media