Liz is Head of Media & Investment at Total Media, who are The Behavioural Planning Agency. She runs the media divisions of the agency, ensuring that behavioural planning principles are applied across everything we do. Total Media’s understanding of human behaviour helps improve marketing effectiveness for our clients. We achieve this by recognising the full range of influences that affect people’s decision making, combined with best in class media, data and research. Starting her career at Carat as a TV buyer, over the course of 20 years Liz has worked in both the independent and network sectors, and across all media channels. She is passionate about the power of integrated channel planning and approaching media planning in a channel agnostic manner.