TouchPoints, the IPA’s multi-media study, gets the “thumbs up” from panellists at the MediaTel Group Future of Media Research seminar on Friday.
ARCHIVE ▸ Liz Jaques
People are the key to getting the best results from media research, according to the panellists at MediaTel Group’s Future of Media Research seminar in London this morning.
RTL has reported a 7% rise in revenue for the first quarter of the year, in part due to a strong performance by Channel Five.
The upcoming World Cup in South Africa is set to kick-start the 3D TV revolution, according to latest industry forecasts.
ITV1’s long-running Midsomer Murders secured the highest prime time ratings with more than 5.6 million peak viewers last night.
NME has launched a new social network in a bid to connect bands and music fans.
A new face-tracking research study has found that consumers are more open to engage with digital out-of-home ads in shopping centres.
BBC One’s new prime time drama Luther, starring The Wire’s Idris Elba, started on high of 5.7 million peak viewers during the all-important 9pm to 10pm slot last night.
Virgin Media has recorded over 200 million on-demand views for the first three months of the year.
ITV1 dominated the prime time ratings this bank holiday with its Monday night soap line-up and the last in the series of Joanna Lumley’s Nile.