Luke Aviet, managing director Advertising UK AOL & Goviral, says brands need to think and act more like media companies, but to achieve this they need platforms that consistently help them make the complicated easier…

Luke Aviet, managing director Advertising UK, AOL & Goviral, says a 30-second TV ad or a display banner is no longer enough, users want and expect a richer and more meaningful story, driven by audiovisual and interactive content…

Luke Aviet, managing director, GoViral, says this year, money will be made from strategic joined up plans for branded content (yes, putting the ‘interesting’ content alongside the ‘boring’ content)…

Luke Aviet, UK managing director at online content distributor goviral, explains how we can use analytics technology to target online video campaigns more effectively – and even to re-work TV commercials.