Performics is the performance operation at Publicis Media, working with all agencies in the group as well as direct with external clients. As Global Chief Revenue Officer, Marco is responsible for growing the Performics business globally. In this role, he works across marketing, new business, the product roadmap, commercialization and driving an innovation strategy in the performance space. With twenty years’ experience in media, fifteen in digital, Marco is a leading authority on digital strategy. He has held a number of senior leadership roles across Publicis Groupe and before joining Performics he led Starcom Mediavest Group’s performance unit globally. Prior to this, he was part of VivaKi’s global leadership team, where he led VivaKi’s market-leading programmatic media buying practice across EMEA and the US. Marco is a regular conference speaker and industry commentator. He was named the fourth most influential person working in digital in The Drum’s top 100 ranking of UK digital professionals. Marco also enjoys mentoring at UCL University and being part of the Speakers4schools project which entails presenting on the industry to sixteen - seventeen year olds in schools all over the UK.