Strategy Leaders: Imagine it was 2018 and none of your competitors were using social media. That’s the opportunity that gaming offers today, writes Spark Foundry’s chief strategy and innovation officer.

All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.

Innovation is often shelved, left as a plaything for the rich, writes Spark Foundry’s Marcos Angelides. But in reality, it’s the brands with the least budget who are best suited to innovate.