As ads for the 2024 Black in Business winners go live in July, research has shown what the power of TV advertising can do and why DEI representation remains paramount.  

Radio Ready includes Bauer, BBC and Global.

The UK took home eight gongs, including two golds.

The companies made a joint return to Cannes to convince advertisers of TV’s abilities.

Aside from investing in Business AI, Meta is also rolling out more capabilities on Advantage+.

Five businesses will receive £120,000 of airtime and masterclasses to help grow their business.

Supporters of the amendment argue that it would give the creative industries much-needed transparency over copyright work being used by AI models.

Ocean and Lumen’s research also found that this format delivers higher brand recall than online video.

GameBreaks launched in the US and Canada earlier this year, allowing advertisers to brand remote-controlled games.

The team behind Channel 4’s latest Gen Z research discuss key findings and what the implications are for brands.