Future 100 members discussed challenges including measurement and the sheer amount of data they have to understand.

The company announced a range of new formats alongside a planning and measurement tool at an event on Wednesday.

At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.

Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.

At a recent Azerion event, leaders from across the ecosystem discussed how to gain insights from the proliferation data and the right measurement approach.

Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.

A new study by Mindshare and Azerion looked at consumer mindsets when online and how they relate to their receptivity to advertising.

Independent agencies are showing an average annual growth rate of 7.8%. However, new agency openings are slowing down.

The Heineken brand opened a corner shop complete with a dance floor as it adopted a social-only media plan for the first time.

Some of the industry’s brightest minds discussed proving the value of planning across multiple channels, as well as AI’s role in the new order, at a recent roundtable.