Three industry leaders pitched their ideas to nurture talent away from London at The Future of Media Manchester.
Maria Iu
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To mark its 70th birthday, the broadcaster worked with System1 and D&AD to showcase the top 70 ads in seven decades.
New York and Riyadh missions will involve networking opportunities and curated events with local brands and agencies.
Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.
Research from The Trade Desk stressed that advertisers should not mistake reach for value.
An Isba survey found cost savings was the motivating factor for adoption. However, almost half of survey respondents have not started training in AI skills.
The content intelligence business now offers insights on 1,850 FAST channels alongside the five major SVOD platforms.
The holding group reported a decline in revenue and profit, halved its dividend and announced a strategic review.
The agency turned to propensity modelling to refine its media plan in its ambition to create “emotional and personal relevance”.
The JIC is seeking improvements to methods and techniques for the 2027-2029 contract.
