I am a 50 year old mother of 3 and have worked in media and full service advertising for the past 32 years. My experience spans fmcg categories such as cars, fast food and national newspapers in addition to 10 years working on brands such as Nationwide Building Society, the BBC and The National Lottery. I studied advertising in Dublin before moving to London in 1985 to pursue my career at FCB and Leo Burnett. I began working in TV airtime buying but later developed my skills as a planner and strategist. I left advertising to work at the BBC but returned to media in 2000. For 13 years I led the Strategy team as at Havas Media before setting up my own consultancy working with brands such as Kew Gardens as well as a range of media and creative agencies. In July 2016 I joined VCCP as Chief Strategy Officer (Media) and I love being back in an integrated agency. Industry involvement: I was made a Fellow of the Institute of Practitioners in Advertising in April 2013 following work on projects such as Behavioural Economics and acting as Convenor of Judges, IPA Effectiveness Awards 2012, Fellow of Bournemouth University. Member of WACL