Marketers have become too binary – and relying solely on Facebook and Google will only go so far, writes Mark Jackson.

Advertisers that cling to a digital-only safety blanket in the wake of economic uncertainty will only see the delivery of diminished returns, writes MC&C’s Mark Jackson.

MC&C media’s Mark Jackson asks if Facebook’s News Feed has been a harbinger of doom for traditional media or the gateway to new opportunities.

Mark Jackson, MC&C’s new managing director, discusses the benefits of joining an independent agency.