Marnie Virdee, head of research & sales operations at talkSPORT, on the station’s strategy and success…

Marnie Virdee, head of sales operations at talkSPORT, explains why last week’s RAJAR release wasn’t an “artificial blip”; what talkSPORT is doing to help commercial radio compete on a level playing field; and how the station copes with not having “the same deep pockets of the BBC” when it comes to sports rights…