The agenda for AWEurope 2018 is surprisingly light on sessions dedicated to one of the biggest challenges facing the industry, writes Quantcast’s Matt White – so here’s some guidance.

Matt White, MD, Quantcast EMEA, shares his key take-outs from this year’s Dmexco.

Returning from Cannes 2016, Quantcast’s Matt White argues that the narrative of ‘art vs. science’ just doesn’t add up any longer