Richard Desmond is planning to boost marketing and promotions at the Daily Express by £5 million next year in a move that will see editorial budgets at the title cut. News of the cuts will come as a blow to the title’s new editor, Peter Hill, who was last week named as the replacement for… Continue reading Desmond To Boost Express Promotions Spend By £5 Million

The economy is still weak and as a result marketing activity has been limited, according to a new US survey. However, it would appear that conditions have bottomed out and marketers are confident of a revival in 2004. Patrick Marketing Group interviewed 125 marketing executives last month and more than 75% said that the economy… Continue reading US Marketers Gear Up For Improved 2004

Mobile entertainment is gradually entering the mainstream in the US and wireless gaming will account for revenues of more than $1 billion by 2006, according to IDC The tech research firm predicts that the number of wireless gamers is set to grow from 7.9% of all mobile subscribers in 2003 to 34.7%, or 65.2 million… Continue reading Wireless Gaming To Bring In The Dollars, Says IDC

Ofcom, the new super-regulator that assumes its full powers later this month, has announced the launch of the first comprehensive review of the UK telecommunications sector for well over a decade. The strategic review, which begins next year, will examine the extent to which the sector benefits from competition in the rapidly expanding fixed and… Continue reading Telecoms Industry Set For Review

Editor of the Daily Express, Chris Williams, has been poached by rival Associated Newspapers to take up a senior post at the Daily Mail. Williams, who has been in charge of the newspaper for the past three years, will edit the Scottish edition of the Daily Mail, in a move that looks likely to anger… Continue reading Williams Quits Express To Join Rival Associated

The Radio Authority has blocked a local newspaper group from taking over a regional radio station in Telford, in a move that could that could deter major publishers from expanding into the sector. The watchdog ruled that the Midland News Association, which owns several local newspapers in the area, should not be allowed to buy… Continue reading Radio Authority Blocks Cross-Media Acquisition

Spending on marketing and communications in the world’s major markets is set to rise by 4.4% next year, according to a study carried out by the French advertising group Havas. The report, published in conjunction with the London Business School, claims that expenditure on traditional advertising will grow 4.2% in 2004 with spend on market… Continue reading Havas Foretells Growth In Marketing Spend

As the retail season got underway, a significant number of Americans eschewed shopping malls in favour of internet stores spending a total of $8.5 billion online last month, according to a new study. The latest eSpending Report from Goldman Sachs, Harris Interactive and Nielsen//NetRatings shows that online expenditure was 55% higher in November 2003 than… Continue reading US Consumers Splash Out Online

Regional newspaper advertising revenues are showing signs of stabilisation, whilst national revenues remain difficult and volatile, according to the UK’s largest newspaper group Trinity Mirror. The company says that total advertising revenues were up by 1.0% in the five months to November 2003. Within this, regionals grew by 3.9%, although London and the south-east saw… Continue reading Trinity Mirror Sees Weak National Revenue, Better Regional

Independent News & Media (INM), publisher of the Independent, is to sell its London regional newspaper businesses to Archant Regional for £62.0 million, it announced this morning. Archant today paid £52.0 million for three of the five newspaper divisions – ‘Post’, ‘East London’ and ‘North London’. The two remaining divisions – ‘Kent’ and ‘North West’… Continue reading INM’s London Titles Go To Archant For £62m